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In this research, the role of marketing automation in the identification and analysis of
consumer buying behavior patterns in the digital space has been examined. The article …

Artificial intelligence (AI) is a burgeoning technology, industry, and field of study. While
interest levels regarding its applications in marketing have not yet translated into …

The ever-evolving marketing technologies now include the extensive use of advanced AI
with important implications for the decision making processes of both marketers and …

Artificial intelligence (AI) is rapidly transforming how consumers and businesses interact. AI
involves the use of smart technologies to perform and collaborate on tasks requiring human …

Firms are increasingly turning towards new-age technologies such as artificial intelligence
(AI), the internet of things (IoT), blockchain, and drones, among others, to assist in interacting …

Purpose The purpose of this paper is to present a framework that captures the strategic
value of artificial intelligence (AI) systems. Although AI has become a crucial component of …

Unique and different consumer behaviors that are important for the decision to purchase
products or services of the business, as well as how data is collected and used for effective …

Background-Emergence of artificial intelligence (AI) has transformed the dynamics of the
business world. AI tools are changing the way marketers used to do business and these …

This chapter covers the importance of Digital Marketing. Digital marketing has become a
very important tool for all the business men because with the increased usage of the Internet …