Technology seems to advance faster than ever before. Multiple smart solutions (empowered
by machine learning, artificial intelligence, conversational agents, augmented reality, etc.) …

AI–Back to the future If we want to understand the role and impact that AI has on business
and society, we have to take a brief look back in time. As novel as AI sounds, it is not new …

This special issue profiles how technological innovations are exerting a transformative force
on the practice and academic discipline of marketing. These technologies create …

Various recently-introduced applications of artificial intelligence (AI) operate at the interface
between businesses and consumers. This paper looks at whether these innovations have …

Artificial intelligence (AI) is paving the way for the future of marketing and business
transformation, yet many organizations struggle to know exactly how and where to integrate …

Along with technology adoption in business management (Kremez et al., 2022; Quach et al.,
2022), there have been several technologies introduced into the retailing and services, and …

It is important to implement artificial intelligence (AI) because it can simplify and solve
complex problems faster than humans. Because AI learns about people and their behavior …

In recent years, new technologies across a wide variety of domains have had a
transformative effect on people's lives, more generally, but specifically on products and …

Connected customers, using a wide range of devices such as smart phones, tablets, and
laptops have ushered in a new era of consumerism. Now more than ever, this change has …

Our special issue attracted a lot of attention! The big question is did it answer the question;
utopia or dystopia? Take a look for yourself. Across two issues, we present papers on the …