Digital marketing development model through digital literacy mediation to improve SME's performance

IA Umboh, VDW Aryanto - Media Ekonomi Dan Manajemen, 2023 - jurnal.untagsmg.ac.id
The objective of this research is to undertake the digital literacy competence among the SME
(Small and Medium Enterprises) actors and to answer the previous research evidence that …

The Role Of Digital Literacy On The Social Media Performance Of Batik MSMEs With Digital Capability As An Intervening Variable

RR Hasibuan, W Novandari… - … of Business and …, 2024 - e-journal.citakonsultindo.or.id
MSMEs are the most important pillar in the Indonesian economy. The contribution of MSMEs
to the Indonesian economy with one of the MSMEs that supports the Indonesian economy is …

Perilaku berwirausaha umkm sektor kuliner dalam perspektif literasi digital

T Tahir, MIS Ahmad, N Nurjannah, S Rijal… - Seminar Nasional …, 2021 - ocs.unm.ac.id
Culinary businesses with micro, small and medium scale businesses are very easy to find in
various regions in Indonesia. Business actors are required to have the ability to receive …

Pengaruh literasi digital dan orientasi kewirausahaan terhadap kinerja usaha UMKM

MT Farhan, H Eryanto, A Saptono - … : Akuntansi, Bisnis Dan …, 2022 - transpublika.co.id
The purpose of this study was to determine the effect of digital literacy and entrepreneurial
orientation on the business performance of MSMEs in the food and beverage sector in South …

Literature Review: Literasi Digital, Literasi Ekonomi, Dan Inovasi Bisnis Mempengaruhi Manajemen Strategi Pemasaran Usaha Mikro Kecil Menengah

E Irawan - EBISMAN: EBisnis Manajemen, 2023 - ejournal-nipamof.id
Based on the results of the discussion, several important things can be concluded, including:
First, digital literacy refers to the ability of MSMEs to use digital technology and …

Penerapan Digital Marketing Sebagai Strategi Pemasaran UMKM Studi Kasus Batik Tedjo

R Amalia, S Syaodah, S Susilawati… - … : Pusat Penelitian Ilmu …, 2024 - journal.arimbi.or.id
Digital marketing has changed MSME players to continue to develop their business so that
they are not left behind and are able to utilize this digital media, as an effort to market their …

The effect of digital marketing on organizational performance through intellectual capital and perceived quality in micro, small and medium enterprises

NN Islami, S Wahyuni, T Tiara - Jurnal organisasi dan manajemen, 2020 - jurnal.ut.ac.id
Digital marketing is one of marketing media taken as an opportunity to expand the marketing
area with the help of digital technology for Small, Micro and Medium Enterprises (MSMEs) …

The Role of Digitalization Performance on Digital Business Strategy in Indonesia MSEMs

AI Sudrajad, D Tricahyono, EB Yulianti… - International Journal …, 2023 - openaccessojs.com
Purpose: Aim of this study to get a clearer picture of the benefits of implementing digital
business strategy (digitalization capabilities that supported by digital literacy) in MSMEs …

Digital marketing: peningkatan kapasitas dan brand awareness usaha kecil menengah

AFI Himawan - Jurnal Analisis Bisnis Ekonomi, 2019 - journal.unimma.ac.id
Digitalization, especially social media has been claimed to change consumer behavior with
important consequences for companies, product and brands. Consumers use online service …

Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises

A Andika, J Jennifer, JC Huang… - Jurnal Manajemen …, 2021 - journal.undiknas.ac.id
Micro, small, and medium-sized enterprises (MSMEs) have a major role in Indonesia's
economy. In order to grow, MSMEs need the capability to conduct marketing in the digital …