Influencer marketing has become a new method of promoting a product or brand. The
marketers believe that implementing influencer marketing appropriately may form a positive …

Influential marketing is gaining arousing interest in contemporary research among
academics and practitioners. The vast majority of pertinent research on how influencers may …

Abstract Influencer Marketing (also called Influence Marketing) is a communication method
responding to major issues that brands and communication agencies encounter when …

This research focuses on the influence of social media influencers on purchase intention
which is mediated by brand awareness. The use of an influencer has indeed been proven to …

Endorsement is one type of marketing that uses influencer to advertise a product or service
by using fame on a social media platform. This study analyzes the influence of …

Aims: This study aims to analyze the effect of advertising attributes from influencer's
endorsement content, such as credibility, infotainment, and irritation towards advertising …

In recent years Social Media Influencers (SMIs) have shown unprecedented growth
worldwide. They build strong relationships and gain the trust of followers to induce their …

This research delves into the factors that contribute to the effectiveness of influencer
marketing, specifically within the rapidly expanding social commerce platform. It examines …

This article is a systematic review of recent and relevant journal articles on consumer
engagement with social media influencers using the PRISMA protocol. The review in this …

Informasi yang mudah diakses membuat konsumen lebih cerdas dan kritis dalam membuat
keputusan pembelian. Kemajuan teknologi dan digitalisasi membawa perubahan besar …