Most marketing practitioners recognise the marketing mix as an important tool in marketing
planning, implementation and strategy development. The marketing mix elements (4Ps) …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments …

The generalized objective of this research paper is to critical evaluation of marketing mix in
context of 21st contrary applies particularly to the marketing perspective. This research …

The main objective of this study is to review the present marketing mix applies particularly to
the marketing. This study provides an idea to the marketers and can be used as tools to …

Modern society is becoming increasingly aware of the necessity to behave in a sustainable
manner which resulted in higher expectations towards sustainable practices of businesses …

The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the
evolution of marketing theory: from the marketing concept, through relationship marketing, to …

The contemporary marketer is a mixer of ingredients one who blends some variables to offer
customer satisfaction in an environmentally friendly way. These variables, traditionally …

Marketing mix has been the cornerstone of the discipline and dominating marketing early
thought. This concept has been the focal point in the development of conventional …

The report evaluates the present position of the 4Ps Marketing Mix framework as the
prevailing marketing management paradigm and analyzes market trends. The future of the …

The paper assesses the current standing of the 4Ps Marketing Mix framework as the
dominant marketing management paradigm and identifies market developments, and …