Purpose Online video advertisement is a wide-ranging phenomenon on the internet that
provides huge opportunities for business enterprises. The revenues of website service …

This study examines the factors influencing consumer intention to watch online video ads, by
applying the theory of reasoned action. The attitude toward watching online video ads, the …

Businesses are shifting their marketing strategies towards social media for promoting their
products and services. Online video advertisements are one of the fastest-growing platforms …

This study employs the theory of reasoned action to explore factors influencing consumer
intention to pass along online video advertisements. Structural equation modeling test …

YouTube is one of the new social media platforms that has received minimal research
related to consumer purchase behavior. This paper aims to identify the factors that affect …

Nowadays, TikTok social media has rapidly developed which creates an opportunity for
marketers to grab customers' attention by displaying short video ads. For this reason …

This study aims to explore the scale and measure of the impact of factors affecting theonline
shopping intention of the consumer on the Lazada e-commerce website in Ho Chi Minh City …

This study investigated the factors that affect the YouTube advertising value and its effect on
purchasing intention. The data were gathered through a 52-item questionnaire administered …

Nowadays, we have been faced with an increasing number of people who are spending
tremendous amounts of time all around the world on YouTube. To date, the factors that …

The fast growth of e-commerce and online transaction motivate many companies to set up
business over Internet. Since using Internet to purchase online is still poor in comparison …