Game elements and mechanics have been widely applied as marketing strategies for
sustainable development. Seldom have studies explored the relationships between the …

The purpose of this manuscript is to understand how the elements of the game apps impact
the intention of purchase of a consumer with the mediating effect of perceived enjoyment …

Purpose This study aims to examine the impact of the gameful experience on behavioural
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …

In today's competitive environment, stimulating and maintaining customer engagement
through gamified apps seems essential for gaining a sustainable competitive advantage …

This paper explores the potential of gamification for sustainability marketing efforts,
examining users' experiences with a gamified app designed to encourage the sustainable …

Given the growing commercial importance of the “user experience”, better application of
gamification. Thus, this study aims at exploring the antecedents and consequences of user …

Purpose Marketers have begun to investigate the potential of gamification for influencing
consumer behavior by using game design elements in realms varying from branding, retail …

Gamification can be used to effect positive behavioral change in various fields, including
energy conservation. This paper reports on a survey we conducted to formulate a holistic …

This research tests the effectiveness of a social marketing field study on sustainable
consumption conducted by energy companies on real customers. The study uses a gamified …

Gamification initiatives are currently top-of-mind for many organizations seeking to engage
their employees in creative ways, improve their productivity, and drive positive behavioural …