Since environmental issues are becoming an integral part of business performances,
policymakers and managers have started recognizing the importance of green innovation …

Green practices are becoming increasingly important throughout the world. The
performance of SMEs is becoming a crucial issue because of increasing awareness of …

Purpose Green practices recently gained attention for performance whereas financial and
market performance has hardly been addressed by the researchers. Based on dynamic …

In the context of today's dynamic world with the development of technology, running a green-
oriented business for long-term viability is no longer an option, particularly for businesses in …

The focus of this research was to investigate the effect of green market orientation on
business performance. For that purpose, this research tested that green market orientation …

Currently SMEs in the developing countries like Pakistan are struggling for their survival,
however, because of increasing consumer awareness, SMEs have to focus over the …

Increasing business organizations are also damaging the natural infrastructure, and
researchers are pressing hard on this issue since several decades. Moreover, the studies …

As more stakeholders pay increased attention to environmental concerns, the importance
and application of green entrepreneurial orientation and green innovation have increased …

The stiff competition in the market, and continuous pressures from various stakeholders such
as customers, business owners, environmental authorities, and society, in general, to …

Developing countries' small business firms are deemed insensitive towards the
environment. However, little is known regarding what can reshape their attitude towards …