Purpose The purpose of this study is to investigate the potential determinants of sustainable
consumption behavior. This study describes lifestyle of health and sustainability (LOHAS) …

Responsible sustainable consumer behavior (RSCB) involves a complex pattern of
environmental and social issues, in line with the view of sustainability as a construct with …

Abstract “Green” antecedents and consequences have been widely explored recently.
Despite the prominence of antecedents of green behavior, literature provides little attention …

The extant evidence evaluating consumers' willingness to pay more for green products has
been mixed. Existing investigations stem from an overemphasis on profiling consumers who …

Prior research on sustainable consumption has addressed a variety of issues yet is
characterized by mixed results. Researchers have often treated sustainability as a uni …

Grounded on the stimulus–organism–response (SOR) model, this study investigated the
direct and indirect impact of perception of eco‐brands (PEB) and perceived consumers' …

While more and more consumers profess a desire to be environmentally-friendly, many firms
have not experienced the expected financial gains from offering green products and …

The ancient phenomenon of 'sharing'has become mainstream, and transformed the
traditional consumer behavior due to proliferation of online sharing economy platforms …

In recent years, discussions on green purchasing have increased; most studies were
concentrated in developed countries, with limited studies conducted in developing countries …

Purpose The purpose of this paper is to investigate how consumers' altruistic values
influence their personal norms, environmental attitudes, subjective norms and perceived …