Purpose The concept of agility has been applied to several domains to help firms develop
the capability to quickly adjust their operations to cope and thrive in environments …

Purpose This study aims to contribute to the social media agility literature by examining the
impact of perceived social media agility on customer purchases. More specifically, this study …

Purpose The purpose of this study is to examine how customers' perceptions of brands'
social media interactivity impact customer engagement behaviors (CEBs)(eg customer …

Although promising links have been established between social information processing
capability (internal capability), customer co-creation (external capability), and social media …

Purpose The purpose of this paper is to examine antecedents of customer engagement on
social media and how these platforms can enhance customers' continuation intention …

The firms and the industries still using the ways and means of promotion and publicizing the
products have still not achieved the level of success as the modern means of social media is …

The topic of customer engagement via social media is receiving increasing consideration in
the literature. Previously, scholars' use of the notion and dimensionality of customer …

Past research has examined some possible customer engagement antecedents. However,
extant studies investigated the impact of these factors on customer engagement in isolation …

Social media have become mainstream in today's global economic and social environment
and, therefore, they have attracted significant research and managerial attention. They play …

Purpose Despite the increasing numbers of research studies about social media business,
the concept of social media agility is still an emerging topic that has been understudied …