Abstract An O2O (Online-to-Offline) channel has advantages over brick-and-mortar retailing
and traditional e-commerce in the local market as it facilitates grocery retailers to offer online …

Local brick-and-mortar (B&M) retail stores have traditionally served customers only in a
proximal geographic area with their existing operations from a physical store. Emerging …

The Covid-19 pandemic has dramatically changed consumer purchase behavior, and the
“stay-at-home order” policy has altered the operations of brick-and-mortar (B&M) retail …

This paper examines the effects of two O2O business models,(1) the uniform pricing and (2)
the online-to-store channel, on traffic congestion control. We show that uniform pricing …

This article examines the optimal choice strategy of online-to-offline (O2O) food delivery
mode for a merchant. In practice, there are four modes that are widely adopted by …

A new e-commerce model called online-to-offline (O2O) e-commerce has attracted
significant managerial and academic attention. One of the most recent applications of the …

In reality, we can see that many restaurants adopt O2O dual-channel sales to meet the
demands of consumers. For the dual-channel sales, the restaurants have two pricing …

Many manufacturers are opening their own online channels due to the growth of e-
commerce leading to intensive channel competition with their offline retailer partners. This …

The notion of omnichannel, an integration of brick-and-mortar stores with online channels,
has been thriving in recent years and is reforming the traditional service industry. Many …

The use of service strategies to lessen the competition between the manufacturer's online
store and the physical retailer is lacking seminal research studies in nowadays'e-commerce …