Purpose This study aims to identify and explore different risk typologies associated with
consumer acceptance of purchase recommendations from voice assistants (VAs) …

Purpose This study explores the role of smart voice assistants (SVAs) as purchase
recommenders, a phenomenon the authors term “word of voice”(WOV) communication. By …

Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now
handle many different everyday tasks and are also increasingly assisting consumers with …

Artificial intelligence-based voice assistants (VAs) such as Amazon Alexa deliver
personalized product recommendations in order to match consumers' needs. The use of …

This study provides a comprehensive review of the influence of voice-activated
technologies, particularly voice assistants, on consumer behavior and brand loyalty in the …

Purpose This paper aims to categorize users of voice assistants and analyze decision-
making conflicts to predict intention to adopt voice commerce (v-commerce) …

Voice is becoming a frontline interface across the customer journey. However, the use of
digital assistants, such as chatbots and voice assistants, for shopping purposes is largely …

The widespread use of voice assistants (VAs), which collect and process a huge volume of
user data through user interactions, is beginning to attract the attention of marketing …

Artificial intelligence (AI) technologies enable voice assistants (VA) such as Amazon Alexa
and Alibaba Genie to perform activities that resemble cognitive functions associated with the …

Artificial intelligence-enabled conversational user interfaces, commonly known as voice
assistants, are increasingly being used by individuals in their day-to-day lives to fulfill …