Virtual Reality (VR) is becoming an increasingly important technology in a host of industries,
including tourism. VR can provide virtual experiences before, during, or in lieu of real-world …

Virtual reality (VR) is a topic of growing interest. While many researchers have identified
factors that influence satisfaction with VR, additional important factors remain …

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …

Although virtual reality (VR) has received growing attention and been adopted as customer
engagement and marketing tools in the hospitality and tourism industry, little research has …

Despite the spreading of virtual reality (VR) in tourism, little is known about the
characteristics of different segments of tourists experiencing cultural tourism attractions …

The tourism industry will be shaped by the growth and development of the metaverse in the
coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital …

Based on the authenticity theory and limited extant research on virtual reality (VR) tourism
experience, this study aims to extend authenticity theory by focusing on perceptions of …

Abstract Recent developments in Virtual Reality (VR) technology present a tremendous
opportunity for the tourism industry. This research aims to better understand how the VR …

Advances in virtual reality (VR) technology exert increasingly influential impacts on tourism.
Drawn upon a presence perspective and a process theory, this research aims to explore …

The rapid development of virtual reality (VR) technology offers opportunities for a
widespread consumption of VR tourism content. It also presents challenges to better …