The intensity of global market competition has created dynamic and fast-changing business
environment which has affected all enterprises including small-and medium-sized …

One of the most common issues faced by small-medium enterprises is a poor marketing
strategy. Absences of an effective marketing plan, resources and strategies have been …

This study was carried out to examine the effect of innovative marketing skills and business
performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria …

The ability of a firm to proactively respond to the market place changes arising out of the
customer demands, changes policies and regulations will determine its capacity to survive …

This paper interrogates the impact of innovativeness dimension of entrepreneurial marketing
on the performance of small and medium scale enterprises in Nigeria. It showed that …

This research paper investigates the impact of marketing strategy on business performance
with special reference to the selected SMEs in Oluyole local government area Ibadan …

Purpose: The focus of the research was to measure the entrepreneurs’ innovation and
how this attribute contribute to the performance of an SME. Methodology: The study adopted …

This paper examined the impact of marketing skills for sustainable development of small and
medium scale enterprises Plateau State, North Central Nigeria. The study uses the …

The study aims to investigate the influence of innovative marketing strategy on the
development of MSMEs in Sri Lanka. Primary data collection was adopted to collect data …

Globally, the small and medium enterprises are considered as engine of economic growth
and development due to their contributions to poverty reduction, wealth creation and …