Studies examining the interplay between brand transgression and brand forgiveness is
notably sparse especially in the context of Southeast Asian banking customers. The purpose …

The aim of this research is to expand the corpus of knowledge relating to the antecedents
and outcomes of brand forgiveness among Islamic banking customers in Malaysia. Despite …

Purpose This study aims to examine how brand transgression (BT) affects brand relationship
quality (BRQ). Brand forgiveness (BF) and brand evangelism (BE) are tested as mediators …

Purpose This research aims to examine the role of consumers' brand trust and attachment
on advocacy intention before and after the occurrence of brand misconduct in retail banking …

This study has established a conceptual model regarding the impacts of brand image, which
consists of two subdimensions,“corporate social responsibility (CSR) image” and “personnel …

This study attempts to verify the determinants of brand equity of services based on
consumers' perception of a banking service. The conceptual framework of this study is …

The purpose of the present research is to Forgiveness the brand on the path to brand
transggression to coping behavior. The present research is applied in terms of purpose and …

This study aims to analyze how to increase the brand loyalty of BPJS Healthcare participants
who are Muslim in Indonesia by increasing customer engagement and brand trust. This …

Purpose This paper aims to explore and discuss the concept of brand forgiveness. It
empirically assesses the relationships among three types of brand transgressions, brand …

Purpose: this study examined the impact of CBE on brand loyalty directly and indirectly
through brand satisfaction. Design/methodology/approach: the survey was given to 80 …