The downstream petroleum sector is a key contributor to the Gambian economy with the
absence of upstream petroleum exploration. The growth of the industry is highly dependent …

The downstream sector of the Nigeria's petroleum industry is a key sector in the country's
economy having four refineries with a nameplate capacity of 445,000 barrel per day, more …

This study compared the marketing performance of petroleum products marketers in Abia
and Imo States Nigeria before and after the partial removal of petrol subsidy in Nigeria. 87 …

Marketing strategies such as product differentiation and marketing skills are some of the
factors that help various public sector oil companies and big private sector player to sustain …

The study sought to investigate and document changes made in the marketing mix by
Petroleum (oil) firms as they operate in a liberalized environment. It was based on six oil …

Oil export and nonoil export have remained sources of revenue for Nigeria over the years,
however the over dependence on oil sector and neglect of the nonoil sector has raised …

Oil Marketing Companies (OMC) uplift the refined products petroleum fuels from TAZAMA
fuel Terminals dotted around the country and distribute them for sale to the service stations …

This article evaluates the marketing challenges faced by the Kuwait National Petroleum
Company (KNPC). When global companies such as KNPC experience extreme criticism …

Consumer behavior to branding is a serious issue that affects owners of businesses. This
study addresses the challenges as determinants of customer impulse buying behavior of …

The public actors in the petroleum industries are the Ministries, Department and Agencies
(MDAs) such as the Nigerian National Petroleum Corporation (NNPC), Department of …