Product review length has been demonstrated as one of the key factors that influence the
product review helpfulness. However, we have little knowledge of a deeper understanding …

Online product reviews are important determinants of consumers' purchase decision.
Although prior research has articulated various benefits of online product reviews, there are …

Negative emotional contents have been demonstrated to be persuasive when consumers
judge review helpfulness across many existing studies. Drawing on emotions as social …

This work anchors on the theories of cognitive fit and schema congruity to advance a review-
product congruity proposition. The proposition states that the effects of product review …

For consumers, online product reviews have become an important source for product-
related information. Furthermore, they represent a beneficial addition to online retailers' …

Purpose This paper aims to offer a framework explaining how product experience (ie think
vs feel) and product involvement (high vs low) influence the helpfulness of online reviews. It …

This study advances our understanding of consumer evaluation of search product review
content, which can vary in its concreteness, by considering contextual review cues that are …

Online reviews provide information about products and services valuable for consumers in
the context of purchase decision making. Online reviews also provide additional value to …

Purpose As consumers read multiple reviews, so consumer review consistency is important.
The purpose of this paper is to investigate the role of consumer review consistency in …

Online user-generated product reviews have become an indispensible tool for consumers
and thus for retailers who want to attract and retain consumers. Yet, relatively little is known …