This article is intended to serve as a primer of social media analytics. The paper explores
different dimensions of social media analytics by drawing on a review of the literature …

The world over, it is being recognized that the Gen-Y of the workforce is different from the
earlier generation of workers. The younger employees are more technology savvy and carry …

Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

Social media applications have been extensively used and adopted by individuals and
organisations in most aspects of daily life. Likewise, researchers have spent much effort in …

Social media is bringing great challenges and wonderful opportunities for companies which
attract both many managers and quite large number of researchers in recent years …

Realizing the value of social media requires innovative computing research Page 1 34
CommUniCations of the aCm | SepTeMBeR 2011 | Vol. 54 | no. 9 viewpoints SOCial media …

This study investigates the antecedents and impact of social media usage in organizations.
This study uses the technology, organization, and environment framework and includes …

Social media gained rapid prominence within few years of its existence. It is generally the
medium to socialize and many are awed by the transformation of communications processes …

In the recent era of technological advancement, social media in business is slowly being
appreciated by organizations globally. This is because of the fact that the internet is viewed …

The spread and use of social networks provide a rich data source that can be used to
answer a wide range of research questions from various disciplines. However, the nature of …