In just one decade, social media have revolutionized the life of many people and thus
attracted much attention, not only from industry, but also academia. To understand how …

In this article, the authors present the results from a structured review of the literature,
identifying and analyzing the most quoted and dominant definitions of social media (SM) …

Social media is fundamentally changing the way people communicate, consume and
collaborate. It provides companies a new platform to interact with their customers. In …

Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …

In a decade's time, the social media has not only brought about drastic changes in the mode
of communication but has also become an important marketing tool, making it an area of …

Purpose In recent years, social media have attracted considerable attention. Hence, the
purpose of this paper is to conduct a critical literature review of social media research with …

What is the dependent variable in social media use? From a research perspective, this is a
pertinent question to help explain and understand the behaviors that underpin the …

Purpose–The purpose of this paper from the series “Monitoring the Media: Spotlight on
Social Media Research” is to look into different approaches to study uses of social media …

This viewpoint provides insights to anyone who is interested in researching consumer use of
social media or using social media in a managerial context. It will be particularly helpful to …

Social media are a broad collection of digital platforms that have radically changed the way
people interact and communicate. However, we argue that social media are not simply a …