Mobile technologies enable marketers to target consumers by time and location. This study
builds on a large-scale randomized experiment of short message service (SMS) texts sent to …

The authors elucidate the current state of the new millennium phenomenon called mobile
marketing. In the process, they consider the proliferation in mobile technology and devices …

The purpose of this research is to study consumer attitude towards mobile advertising in
Malaysia, and whether this attitude results in the intention to purchase the products or …

Mobile marketing is an ever increasingly important component of a firm's overall promotional
strategy. The importance of this medium can be seen through time spent on mobile media …

With the rapid growth of smartphone and smartphone application users, mobile apps have
attracted an increasing amount of attention as an engaging platform for marketing …

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing
to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques …

With the popularity of mobile devices, firms have embraced mobile platforms and mobile
applications (apps henceforth) as a new channel that can potentially enhance consumer …

With the development of mobile technology, mobile advertising has become popular
worldwide. It seems that almost every user who owns a mobile device receives mobile …

The intersection of mobile marketing and shopper marketing, known as mobile shopper
marketing, is a rapidly evolving area. We formally define mobile shopper marketing as the …

With the emergence of high speed wireless network technologies and the increasing market
penetration of mobile phones the global advertising industry's interest in using this medium …