Purpose–Emphasis on the importance of halal products is now growing. It is fast becoming a
new market force and brand identifier and is now moving into the mainstream market …

The purpose of this research is to determine Muslim consumers' purchase perceptions of
Halal products in Pakistan. The research team has integrated different factors such as …

Purpose This paper aims to investigate the antecedents of Muslim millennial's purchase
intention for halal-certified cosmetics and pharmaceutical products by expanding the theory …

Purpose The purpose of this paper is to extent the theory of planned behaviour (TPB), when
extended by self-identity and religious commitment (RC), and is able to predict Muslim …

Purpose–In this study, Ajzen's Theory of Planned Behavior is used as a theoretical
framework with the aim of extending prior research examining halal food purchasing …

Theory of Planned Behaviour (TPB) has become a prominent theory in describing the
relationship between attitude and behaviour. TPB utilizes attitudes, subjective norms and …

Purpose Indonesia has the largest Muslim population in the world and represents a
significant global-market opportunity for halal food producers. Surprisingly, halal-food …

This study investigates the direct effects of purchase intention and consumer confidence
towards halal product actual purchase based on Theory of Planned behavior (TPB). Four …

Purpose–Indonesia is the biggest Muslim country in the world. Attention on the importance
of Halal labeling in Indonesia is now growing. Halal‐conscious consumer segment is getting …

Purpose The purpose of this paper is to examine consumer behavior toward halal food
purchase in Bangladesh. Specifically, how do individual beliefs about trustworthiness of the …