In the era of Industrial Revolution 4.0, many companies are using social medias as one of
their promotional tools, especially Instagram. The aim of this research is to investigate the …

In the digital era, social media increasingly has an important role as a marketing tool that
needs to be optimized to increase a company's sales and profitability. Social media …

Purpose: The purpose of this study is to determine the effects of social media advertising on
consumers' online purchase intention. Social media advertising has a significant part of the …

The study aims to analyze the factors that influence the effectiveness of advertising on
Instagram and its impact on the buying interests of the Millennial Generation. The factors …

The relevance of social networks in recent years has been demonstrated at the business
level. However, selling through social networks and more specifically on Instagram …

The rapid development of technology has induced the emergence of new social media
applications in cyberspace. The rapidly developing social media have become alternatives …

The purpose of the current research is to explore the impact of Instagram pages on
consumers' purchasing intentions among millennials in the fashion industry in Jordan. This …

The paper aimed at knowing the effect of online shops on Instagram makes it easier for
consumers to shop without wasting time and effort because these benefits make online …

The main purpose of the current research was to find out the impact of social media
marketing on the purchase intention of the customers. The study was conducted in Saudi …

Social media marketing puts consumers back to the center of the business world and
provides marketers a new set of tools to interact with consumers and to integrate them into …