The term metaverse refers to a virtual environment that exists beyond the physical world we
live in but, at the same time, is similar to the real world. This chapter intends to investigate …

It is expected that the metaverse will be the next generation of the internet and its online
activities and will serve as the foundation for a massive online business platform …

The purpose of this review paper is to analyze the marketing ecosystem in the metaverse
with a special focus on the practices and opportunities of digital marketing in a …

The metaverse is a virtual world that is intertwined by physical, augmented, and virtual
reality (VR) in a shared space over the internet (TechAhead, nd). The word metaverse first …

The advent of metaverse has generated a lot of enthusiasm and opened several
opportunities for innovation, revolution, and creative thinking among users, customers, and …

Lately the world is hyped by technological advances, and one of the examples is metaverse.
The metaverse is a hypothetical new release of the internet as a single, commonplace, and …

An interconnected digital ecosystem, seamlessly blending the virtual and physical worlds, is
termed as 'metaverse'. The metaverse offers unlimited virtual space to participants such as …

The metaverse can be defined as a seamlessly interconnected digital universe promising a
revolution in the ways how consumer brands and firms will be interacting and transacting in …

The Metaverse is a new platform for producing and selling goods and services. Businesses
can use the Metaverse as an extension of their current business model to their advantage …

The ongoing digital revolution is poised to bring many changes to the culture, society, and
economies of nations to elevate human standards by providing advanced digital products …