Recent studies have highlighted the importance of research on consumers' green behavior
in emerging markets. This study aims to determine the variables of the theory of planned …

Purpose The purpose of this paper is to understand consumers' purchase intention toward
green apparel products using the theory of planned behavior (TPB). Specifically, this study …

Research on green purchasing behavior (GPB) has demonstrated significant progress in the
past few years. However, there are still several influential factors in various contextual …

Purpose This research extends the theory of planned behaviour (TPB) and aims to study the
underlying factors that influence Chinese consumers' purchase intentions towards green …

Green power certificates consumption among individuals can offer environmental public
good to minimize pollution caused by the overuse of traditional energy. Studies related to …

The textile industry has emerged as a major pollution source owing to a rise in carbon
footprint, the spike in greenhouse gas emission, and increasing landfill waste. Sustainable …

Purpose This research study uses the theory of planned behavior to investigate the factors
such as environmental concern, perceived control behavior and subjective norms that foster …

The program to reduce plastic waste is supported by all sectors of businesses, through some
efforts to prevent using plastic bags in every store shopping and prompt using better …

The objective of this research is to identify factors affecting sustainable food consumption
behavior among Malaysians. An extension of the theory of planned behavior (TPB) is used …

The aim of the study is to identify the green consumption values and production patterns and
understand how they impact consumer behaviour and purchase intention of green …