This study investigates the influence of digital marketing strategy and service quality on
customer satisfaction within the Indonesian e-commerce industry. Driven by the significant …

The phenomenon of technological development is growing rapidly based on digital
information system technology in Indonesia today. Some financial products and exchange …

This research investigates the relationships between e-service quality, customer satisfaction,
and loyalty within Indonesian e-commerce, explicitly focusing on the Shopee platform …

Purpose–This study aims to examine the effect of service quality on customer satisfaction
and the impact of customer satisfaction on customer loyalty among banking service users in …

The purpose of this study was to determine the effect of service quality using digital
marketing based on consumer satisfaction for startup food and beverage companies in …

This research delves into the intricate dynamics of the Indonesian market, exploring the
impact of digital marketing strategies on consumer purchasing decisions and the mediating …

Consumer satisfaction and purchasing decisions made by consumers have always been a
concern of marketers, taking into account these two aspects can encourage businesses to …

The purpose of this study is to analyze the impact of digital marketing on the performance of
MSMEs by considering the service quality factor as a moderating variable. This research is a …

This study delves into the impact of electronic customer relationship management (e-CRM)
and digital marketing on customer e-loyalty, addressing a gap in previous research. Using …

In the thriving Indonesian retail market, companies are leveraging digital marketing to
broaden their market presence, giving rise to various online shopping websites. This …