This examines goals to analyze the effect of digital marketing and product quality on
consumer satisfaction at the coffee shop Kopi Tuh. This research is a descriptive-causal …

The competition between online firms occasionally gets more intense due to Indonesia's
growing use of the digital economy. The context of this study is competition that attempts to …

The study's objective is to examine how digital marketing affects customer loyalty, using
customer happiness, online advertising, and customer experience as mediating factors for …

This study seeks to objectively investigate the factors influencing Lazada Indonesia's
customer loyalty in the country&# 39; s rapidly expanding e commerce sector. Despite …

In the digital era, the hotel industry faces the same challenge as other industries: reaching
and engaging with customers without the use of digital marketing is nearly impossible. To …

Developments of digital technologies have made it imperative for companies to have a
rethink on how they conduct their business since consumer's adoption of digital …

E-Commerce has become an integral part of everyday life, facilitating the purchase of
products online. Customer satisfaction is a key factor influencing the success of e …

During the past few years, adoption of e-commerce in Indonesia has been increasing along
with other trends in information, communication and technology sector such as widespread …

The digital era has greatly affected the business focus either in Indonesia or overseas. It
creates the effectiveness and simplicity of the business rule then the customers come as the …