This study investigated the influence of technology acceptance factors and e-service quality
towards customer satisfaction and loyalty in online shopping context. An on-line causal …

During pandemic situations the adoption of technology and digital products is faster and
growing, this situation makes a rapid growth of the startup industry. Many startups fail in the …

Customer loyalty is often seen as one of the decisive factors in determining the fate of
organizations. In the age of digitization, organizations should think of advanced strategies to …

This study seeks to ascertain the impact of social media marketing and service quality on
customer satisfaction. The research adopts a quantitative approach, employing both …

Purpose: The development of online shopping trends in Indonesia is increasing, and
Tokopedia is becoming one of the most popular ecommerce websites. The purpose of this …

The rapid development of the digital economy in Indonesia has had a positive impact on the
national economy, one of which is the growth of various online trading platforms or e …

This study aims to analyze the influence of digital marketing, customer trust, and customer
satisfaction on customer loyalty. The population in this study are millennials in Jakarta …

Recent developments have encouraged changes in people's shopping styles, from
conventional to online. The online shopping style that society continues to adopt also …

The prevalent rapid changes in the banking service environment are highly competitive and
are compelling these banks to focus on digitization to improve their services and product …