This research aims to study the factors that influence customer satisfaction in AI enabled
social media marketing in Malaysia by incorporating the E-service quality model. Online …

The prevalent rapid changes in the banking service environment are highly competitive and
are compelling these banks to focus on digitization to improve their services and product …

This study aims to investigate the effects of digitalization in banking sector, one of building
blocks of service sector, on brand loyalty. For this purpose, a structural equation model is …

Customer satisfaction plays an important role in achieving the competitive advantage and
ensures to bring success to the organizations. Nowadays, people tend to use technologies …

This research is motivated by the importance of consumer loyalty for companies. This study
aims to determine and analyze the effect of service quality and customer satisfaction on …

Improving client happiness is essential for corporate success in the modern digital age, and
digital marketing tactics are a key component of this. The usefulness of different digital …

This research is motivated by the convenience for consumers to move from an online site to
another online site when shopping online. This makes consumers vulnerable to switching to …

With the increasing popularity of online shopping, it is important for companies to adopt the
right digital marketing strategies to maintain and increase their market share. This research …

The difference in turnover fluctuations with a tendency to decline in the last few sales
periods is the basis for research in analyzing the effectiveness of the digital marketing …

This study investigates the impact of digital marketing strategy, brand trust, and customer
expectations on online purchase decisions in the e-commerce sector in West Java …