Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the …
PM Sias, KL Duncan - International Journal of Business …, 2020 - journals.sagepub.com
This study examined links between employee interaction with their organization's official Facebook page, social capital, and employee identification with the organization. Results …
Q Chen, J Hu, W Zhang, R Evans… - Behaviour & Information …, 2021 - Taylor & Francis
Public-facing social media platforms, such as Facebook and WeChat, are increasingly being embedded into corporate processes and routines. The use of public social media by …
X Wang, X Lin, A Gonzales - International Journal of Human …, 2024 - Taylor & Francis
Employees are increasingly using social media in the workplace, and the literature has shown that social media use in the workplace can generate various positive outcomes such …
E Langer - Journal of Undergraduate research, 2014 - uwlax.edu
Previous research has shown how social media has become increasingly incorporated as a means of organizational communication with employees and the public within the last …
X Zhang, L Ma, B Xu, F Xu - Information & Management, 2019 - Elsevier
Social media are frequently used in enterprises for both work-related and non-work-related (social) purposes. Drawing on the organizational commitment theory, we developed a …
H Jiang, Y Luo - International Journal of Business …, 2024 - journals.sagepub.com
Employee engagement and corporate social responsibility (CSR) are two important issues attracting an increasing amount of attention from both business communication researchers …
AH Pitafi, M Ren - Internet Research, 2021 - emerald.com
Purpose This study aims to investigate the impact of enterprise social media (ESM) usage on employee agility through communication quality and visibility. Theory of communication …
NS Shami, J Nichols, J Chen - Proceedings of the SIGCHI conference on …, 2014 - dl.acm.org
The use of social media at work is gaining traction, and there is evidence to suggest that various benefits accrue from its use. Yet the relationship between using social media at work …