Social media use has become an indispensable part of knowledge work. Employees posting
work-related content on social media are considered credible sources of information and …

Despite the growth of research on social media engagement over the last five years, studies
have failed to define exactly what engagement is. While many studies equate engagement …

There is recognition that social media can benefit personal selling and sales management,
especially in the B2B context. This research draws on interactional psychology theory to …

Purpose Online social media has become an important marketing communication tool for
entrepreneurs and their customers because of its ability to simplify various constraints in the …

Social media is creating a drastic change at workplaces, and organizations are increasingly
interested in adaption of it for their business processes. The aim of social media usage at …

Traditionally, consumers used the Internet to simply expend content: they read it, they
watched it, and they used it to buy products and services. Increasingly, however, consumers …

Social media usage among organizations is growing tremendously. Organizations are now
building and maintaining social media public pages to improve their social network salience …

When employees use social media, their behavior can be attributed to their employer,
thereby shaping the company's reputation in the eyes of various stakeholders. Thus …

The purpose of this study is to understand the role of social media content on users'
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …

With the pervasive use of social media (SM) in organizations, it is regarded as a relevant
driver that can influence an employee's job performance. This study fills in the gap that …