The notable contribution of small and medium enterprises (SMEs) in the development of
socio-economics has been very encouraging in terms of its GDP contribution and …

Purpose—This research investigated the effect of social media marketing on small and
medium-sized business growth in Benin City, Nigeria. Research method—The study …

This paper describes the importance of understanding the social media practices of small
and medium-sized enterprises (SMEs) in the context of their marketing activities …

Social media penetration is on the rise in developing countries and is an important channel
of growth for small and medium enterprises (SMEs). Many SMEs in developing countries …

The role of social media has changed both producer and consumer behaviour worldwide. It
connects businesses and customers to communicate with each other seamlessly. Social …

The purpose of this paper is to offer a critical understanding of the motivations and benefits
of social media usage by small and medium financial enterprises with an empirical study …

In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …

Purpose Through social media technologies, small and medium-sized enterprises (SMEs)
can communicate information and respond to competitors with minimal cost. The ability to …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

The development of information technology, especially in the field of social media, has
created a new paradigm in the business world. Micro, Small, and Medium Enterprises …