Mobile devices and social media constitute two rapidly evolving and expanding
technologies, adopted and used globally, jointly contributing to shaping a dynamic and …

Social media is a new phenomenon that has changed how the business environment
operates. Businesses are able to gain access to resources that were otherwise not available …

Through the analysis of a number of previous studies this article aims to present an overview
of extant literature on the adoption of e-commerce by Small-and Medium-sized Enterprises …

Purpose This paper aims to explore Chinese entrepreneurs' perceptions and interpretations
of social media marketing (SMM) in their daily business practices. Design/methodology …

Purpose Digital technologies have become indispensable in businesses and are gaining
attention in academic institutions context too. Digital technological ecosystems provide a …

People worldwide are largely engaged and attached with the web 2.0 technology and Social
media platforms. By the same token, businesses start looking at such technologies as …

Social media applications have been extensively used and adopted by individuals and
organisations in most aspects of daily life. Likewise, researchers have spent much effort in …

The implications of social media on the transformation of the media business are important
issues in the study of the media industry. With the increasing penetration of the Internet in …

This article intends to systematically examine and review the current studies on social media
marketing in the small and medium enterprise sector. The research also intends to …

Not all social media-amplified campaigns that worked in the developed markets succeed in
the emerging markets. For instance, YouTube and Twitter-driven TV advertising campaign …