In Saudi Arabia, the social media has encouraged and facilitated promotion and creation of
various business, resulting in the development of many startup fashion businesses on …

Social media have been perceived as the variety of online communication platforms that
stimulate interaction in virtual communities. Existing studies have been found in manifesting …

Abstract Information technology in the last few years has experienced fairly rapid
development. During this period, aa platform that allows people around the world to connect …

With the sustained growth of the newly emerged market on mobile social applications such
as Facebook, Snapchat, Instagram, WeChat, WhatsApp, and Line, mobile social commerce …

Purpose Advancement in technology has increased the use of social media among Internet
users. People are on social media all day and brands cannot miss this opportunity to turn …

Social media is an emerging phenomenon in business marketing and public relations (PR).
Even though the speed of adaptability of social media as a marketing and PR tool by …

Cyber entrepreneurship is a relatively new frontier in the entrepreneurship field that utilizes
the internet of things in doing business, which is shifting from the traditional way. However …

The aim of this study is to understand if social media, as frequently stated, provides an
opportunity for micro scale entrepreneurs who cannot act on traditional media because of …

In the last decade, the use of digital and cutting-edge technology to promote entrepreneurial
opportunities has grown, providing a strong platform for digitally enabled entrepreneurship …

Penetration of smartphones and increasing use of social media on always-on devices has
attracted the attention of enterprises and organizations to benefit from such platforms for …