Thus, the writer aims to provide companies with recommendations on developing their
social media strategies through this research. In order to achieve the goal, the author first …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Technological innovation has grown at an unprecedented rate over the past couple of
decades, creating multiple opportunities for marketing in online settings. The proliferation of …

This paper is produce to find the internet users preferences for social media marketing. For
this purpose, Kierzkowski et al.(1996) study questionnaire's three segments (attract, engage …

During different time era's different methods of communications has developed and changed
the day by day life. Social media has become the method of statement in the 21't century …

Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

The continuous progress of society in using online resources has given opportunity to many
business executives to utilize social media for their brand promotion or recognition …

Social media refers to the online media that allows multi-directional conversations and real
time interactions. This includes social networking sites (SNS), blogs, discussions forums …

Social media has become the modus operandi of the 21st century. Building on the
foundation of Web 2.0, social media applications have facilitated unprecedented growth in …

In this digital era, the internet, and Social Media (SM) has had a radical impact on the
shopping behavior of “costumers” The SM provides a platform where “costumers” are …