Purpose This study aims to propose a model for examining different effects of attitude,
continued intention to use Facebook and habitual usage on social-information seeking and …

Evaluating any aspect of a marketing communications campaign is challenging, especially
when the campaign includes social media. In the past, social media and paid social activity …

Despite perceived playfulness being at the core of Facebookers' experiences, research has
yet to address this psychological phenomenon and its underlying drivers. Drawing …

Photo-related activities are noticeably prevalent among social media users. On Facebook,
users predominantly communicate visually and manage their self-presentation. Such online …

Facebook is both a social and commercial entity. The large revenues generated by
Facebook's context-based advertising system ($600 million in 2009), attest to the fact that …

On the basis of recent findings in the context of the Social Online Self-Regulation Theory it is
assumed that intensity of social Facebook use (ie, a higher intensity and more time spend on …

People engage in communication on Facebook via three behaviors—like, comment, and
share. Facebook uses an algorithm that gives different weight to each behavior to determine …

Abstract Users of Social Network Sites (SNS) use the networks to share content and
information about themselves. In particular for “nonymous” SNS, such as Facebook, profiles …

The study investigates impressions formed through social networking sites, specifically the
initial judgments we make of others when first momentarily exposed to their photograph. The …

Businesses often use Facebook to create brand pages and disseminate brand-related posts.
However, not all brand-posts equally draw users' attention. In this vein, this paper identifies …