Since its launch in February 2004, Facebook has become one of the most popular websites
in the world, as well as a widely discussed media phenomenon. Unsurprisingly, the …

A growing body of research suggests that differences between smartphones and desktop
computers influence information processing outcomes. A within-subjects (N= 64) …

Abstract Selective Exposure Theory (Aruguete & Calvo, 2018; Bigné et al., 2020) suggests
that on social media, viewers pay most attention to content which aligns with their values …

Social networking sites such as Facebook are becoming increasingly important as a source
for news. However, few studies have investigated what drives attention to content within the …

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for
communicating, and its importance as an indication of positive feelings toward the posts of …

Few questions are as fascinating to lay and academic audiences alike as,“Who are you?”
and “How do others see me?” Throughout the twentieth century, personality psychologists …

This research investigates how moderating factors and theoretically relevant contextual
variables affect impression formation and the willingness to initiate virtual friendship. An …

Warranting Theory proposes that third-party testimonials are more influential in online
impression formation than target-authored statements. Individuals posting content on social …

MarkEtErs understandably are obsessed by Facebook these days and with this metric in
particular: the “value of a Fan.” It is simple, and it is easily acted upon. If the value is high …

The use of social media can have positive effects on users, but it may also bring about
negative perceptions in varying degrees of enormity. This study investigates the negative …