Video live streaming services have reached every corner of the world through the influence
of COVID-19. In this study, the business model of a video live streaming platform is …

Live streaming selling is setting off new waves worldwide, especially in China. Considering
the effects of number of viewers and average reference price, this paper investigates the …

Streamers, who broadcast content such as their gameplay or daily life, can generate a video
which is streamed through an encoding software for viewers (Cho, Tran-Thi-Thu, & Kim …

With the streaming media industry's rapid growth, platforms, such as Netflix and Disney+, are
transitioning from content distributors to producers. They can operate as distributors (pure …

The increasing popularity of live streaming selling on e-commerce platforms, along with the
expanding number of influencers. There are currently two primary categories of influencers …

This paper considers a typical ad-supported online video platform with two interacting
revenue streams: ad display and ad-free subscription. In practice, ad display and ad-free …

When live streamers sell products to consumers on live streaming platforms, their abilities
and service efforts are private, and thus, the issues of identifying their true abilities …

Live streaming platforms such as Twitch and Periscope have become some of the most
popular synchronous social networking services. In order to attract viewers, streamers are …

Crowdsourced live video broadcasting (livecast) services such as Twitch and Douyu have
become increasingly popular in recent years. In such a service, how to allocate limited …

We consider a live streaming platform connecting streamers and users. Streamers perform
for users in a virtual chat room on the platform. Users watch streamers' performances and …