This study aims to analyze and find out Brand Identification, Self-Concept Connection, Brand
Love and Brand Loyalty for iPhone brand Smartphone users in Samarinda. The background …

Many of the entrepreneurs of small enterprise continuously strive to overcome their
difficulties to grow the business. Out of many entrepreneurs who run the small enterprise …

Brand love is considered as an emotional attachment between consumers and brands and
will make consumers reluctant or difficult to switch to other brands. Brand love can mediate …

This study aims to examine the effect of brand equity on consumer purchasing decisions,
focusing on various dimensions such as brand awareness, perceived quality, and brand …

Understanding the factors that influence brand loyalty is crucial because it enables
businesses to devise effective strategies to retain customers, enhance customer satisfaction …

The purpose of this study is to analyze the effect of Consumer-based brand equity on Brand
loyalty through Customer satisfaction. This study used purposive sampling data collection …

The present study was conducted to investigate the relationship between brand equity and
consumer behavior. In today's competitive world, where the consumer is faced with a broad …

In their quest for retaining or enhancing their overall brand equity, firms engage with their
customers. This study investigates if brand engagement blossoms in brand love and the …

In the retail environment where fierce competition pressure can be perceived, the role of
brand experience becomes increasingly important. This study addresses the theory of brand …

Brand loyalty includes emotional and rational aspects, where consumers feel an emotional
connection and believe that the brand provides the best value. This research investigates …