Customer loyalty and trust are critical factors for businesses aiming to establish long-term
relationships with their customers. With the advancement of artificial intelligence (AI) …

This research aims to investigate how artificial intelligence (AI) can be used to improve
marketing and brand loyalty. Artificial intelligence (AI) is one of the most revolutionary …

Artificial Intelligence (AI) has emerged as a transformative influence in the realm of
marketing, reshaping approaches, and strategies across various sectors. This research …

This chapter aims to give a brief introduction to how artificial intelligence (AI) is utilized to
drive service. As an emerging technology, artificial intelligence has become a game …

In the ever-evolving landscape of marketing, the integration of artificial intelligence (AI) has
emerged as a transformative force, revolutionizing traditional strategies and unlocking …

This book provides insight into technologies that offer competitive advantage in marketing.
These technologies can help us with describing and predicting customer behavior with the …

The integration of artificial intelligence (AI) into sales processes is transforming how
businesses enhance customer satisfaction, experience, and loyalty. This study examines the …

This systematic review examines the role of artificial intelligence (AI) in market research and
its impact on customer insights. While existing research has extensively explored AI's …

Artificial intelligence (AI) holds great promise for making marketing management intelligent
and efficient. Even though the topic of AI applications in marketing has attracted lots of …

In the era of digital transformation driven by disruptive technologies, organizations are
striving to overcome challenges and enhance customer value through innovative solutions …