In the past few years, the growth of e-commerce and digital marketing has generated a huge
volume of opinionated data. Analyzing those data would provide enterprises with insight for …

Today, consumers share their positive and negative experiences about products and
services using social media sites and online platforms provided by companies. Electronic …

Online customer reviews help consumers make decisions, such as purchasing products,
watching movies, or joining a sports club. Online reviews have become a major driving force …

Online recommendations and their impact on customers' decision-making process during
online shopping are still growing. Customer reviews represent a particular type of content …

E-commerce distribution channel experiences a dramatic development nowadays. France
witnessed a rapid growth rate of online sales in recent years and now ranks as the second …

In today's “connected” social media environment, marketers recognized more than ever the
power of online consumers' reviews. It is a valuable resource for continual product …

The objective of current research is to explore the impact of online reviews on consumer
buying decisions and the effectiveness of online reviews as a trust-building factor on …

This work focused on the Impact of Online Reviews in Google my Business, on Customer
decisions. The first chapter presents a short summary and introduction to the work, its aims …

The Internet is deeply changing how buyers and sellers interact in the marketplace. The
Web enables consumers to be informed on their purchases both online and offline thanks to …