B Gu, M Lin - Workshop on Information Systems and Economics …, 2006 - Citeseer
The significance of online consumer reviews has been increasingly acknowledged by both practitioners and researchers. These reviews are commonly used by consumers as a proxy …
N Amblee, T Bui - International Journal of Electronic Commerce, 2008 - Taylor & Francis
Recent research has reinforced the importance of product reviews in e-commerce. Since posting and maintaining on-line reviews is quite inexpensive, most e-business sites keep …
As online reviews become increasingly prevalent, both online businesses and customers face big data challenges. Individuals are now relying on reviews derived from websites …
C Changchit, T Klaus - Journal of Internet Commerce, 2020 - Taylor & Francis
As an increasing number of consumers prefer online shopping, online customer reviews play an important role in a customer's pre-purchase decisions. Both reviews and product …
M Khammash, GH Griffiths - International Journal of Information …, 2011 - Elsevier
The Internet facilitates access to online product reviews and comments written by consumers. This paper offers new insights on the motives and antecedents of the reading …
A Briciu, CL Roman, VA Briciu - New Opportunities for Sentiment …, 2021 - igi-global.com
This chapter aims to present the process of selecting and analyzing a number of reviews using a software solution (an online application) created specifically for text analysis and …
HJ Katole - The Business and Management Review, 2022 - cberuk.com
Online product reviews have grown into a valuable source of information influencing purchases with the rise of digital and social media. Customer reviews are a type of feedback …
Sharing our opinion about a product, service or brand is part of our experience as consumers. Online reviews are, therefore, an essential element of businesses' day-to-day …
R Saad, WSAW Mahamad… - FBM INSIGHTS … - fbminsights.uitm.edu.my
In today's customer-centric environment, keeping consumers is the centre of a business's marketing strategy. A company's reputation depends greatly on the interactions between …