Il crescente utilizzo di internet e l'avvento dei social media ha attirato l'interesse di aziende e
scienziati sociali ad indagare e monitorare le opinioni di chi naviga nel web. In particolare, i …

Although the hospitality industry is still in the beginning stages of figuring out how to master
the exciting potential of social media, it is clear that the role of user-generated reviews is …

With the ever-increasing Internet usage, people have shifted their purchasing habits from
offline to online. This has led to the rapid rise in electronic word-of-mouth (eWOM), which …

This thesis aims to look closer upon how hotels manage electronic Word of Mouth and
suggests potential strategies. Focus is being put on online guest reviews and the research …

Online customer reviews have become increasingly important to the business world
nowadays as more and more users make use of social media platforms to look for product …

Consumer online reviews have become an indispensable part of consumers' decision-
making processes, as they benefit from sharing opinions and experiences about the quality …

The importance of online reviews continues to grow for both retailers and consumers.
Typically, online reviews are summarised in terms of an average review score and the …

The recent development of Internet communication platforms has caused electronic word of
mouth (eWOM) to become an increasingly important source of information for consumers …