… blockchain technology in marketing. This article builds on the state-of-the-art bibliometric
review … of research in the application of blockchain technology in marketing? What is intellectual …

… For instance, Martendemonstrates an application of predictive analytics and blockchain
technology in marketing, with which consumer behavior can be studied on fine-grained …

… Ethereum is measured by market capitalization, the second largest crypto-currency, and
is … No one can change the data in the BC retrospectively. As the BC is law, the currently …

… blockchain technology in marketing, presenting our findings and conclusions at the end. …
Blockchain ensures that no retroactive changes can be made to the recorded data entries in the …

… The experiment and implementation of blockchain technology … a retrospective assessment
of China's existing blockchain … became the biggest market for cryptocurrency trading. The …

… Furthermore, blockchain technology can be used for electricity market control, enabling more
efficient management of energy resources and reducing waste. By automating the process …

… In total, the SCM market is anticipated to reach revenues of $… Firms have recently begun
deploying blockchain technology … provides a static and retrospective view that requires periodic …

… From a bibliometric retrospective review, this study purposes to visually research mapping
… This study used bibliometric techniques with secondary data from Scopus. Analyze and …

… review is to critically assess the current and future potential of BT in the field of Digital Marketing,
… As the intersection of BT and Digital Marketing is a field currently emerging, the body of …

… research, a comprehensive review can be done in the future. … of implementing technologies
such as AI and blockchain in … things, big data and blockchain technology; and analysis of the …