… role of early adopters (EAs) in the diffusion process changes between platform and nonplatform
innovations, what launch decisions firms take to leverage the role … two distinct roles in the …

… These early adopters mostly represent those who are typically more young-aged, have a …
forward compared to late adopters. In this study, early adopters represent those who are willing …

… , network-effect building role of individuals who seek early adopter status, our results …
adopt technologies early become an obstacle to diffusion. If early adopters derive consumption …

… to the controversial role of early adopters in the diffusion of innovations in industrial markets.
… In attempting to fill this gap, this paper focuses on the role of early adopters in the diffusion …

… Lead users and early adopters are often blogging or reading and commenting on blogs. …
The focus of the study is on the roles of blogs in new product development, and an exploratory …

… Another potentially fruitful research avenue would be to investigate the role of innovators
and early adopters on disruptive vs incremental innovations. For instance, since innovators and …

In examining the adoption of innovations, marketing researchers have generally assumed
that the early adopters of one product are more likely to be early in adopting the next …

This study reviews key factors that led to the phenomenal growth of mobile money banking
services in Kenya using M‐PESA, “mobile cash money”, the leading mobile money service …

… Specifically, the goals of our study are: (i) to study the role that early adopters have in the …
positive acceptance of the innovation among its early adopters. The chapter is structured as …

… early adopters to wider user groups has often been slow. This study explores the innovators׳
and early adopters׳ … The forerunners׳ role is important for the diffusion, as they are able to …