Consumer segmentation within the sharing economy: The case of Airbnb

C Lutz, G Newlands - Journal of Business Research, 2018 - Elsevier
… While research has begun to explore segmentation between … at consumer segmentation
within sharing economy services. … consumer segmentation within a single sharing economy

Who shares? Profiling consumers in the sharing economy

S Sands, C Ferraro, C Campbell… - Australasian …, 2020 - journals.sagepub.com
… First, we identify consumer segments that exist based on their sharing attitudes and …
sharing-based consumer segment membership. Finally, we investigate how consumer segments

Using segmentation to compete in the age of the sharing economy: Testing a core-periphery framework

M Mody, C Suess, X Lehto - International Journal of Hospitality …, 2019 - Elsevier
… popularity and growth of the sharing economy. Moreover, the … segments of consumers
experience the sharing economy, … sharing economy focuses on the determinants of consumers’ …

Traditional and developing segments of the sharing economy from the point of view of customers

L Tetrevova, M Jelinkova, S Munzarova - Engineering Economics, 2021 - inzeko.ktu.lt
The sharing economy represents a phenomenon which is increasing in importance as time
goes by, even from the point of view of less developed countries. The aim of the study is to …

Examination of motivations and attitudes of peer-to-peer users in the accommodation sharing economy

R Mahadevan - Journal of Hospitality Marketing & Management, 2018 - Taylor & Francis
… More often than not, P2PA users similar to any other consumer segment are not likely to
be a … Thus this paper highlights the consumer segments that can be relevantly targetted for …

Segmenting Korean millennial consumers of sharing economy services on social networking: A psychographic-based approach

JH Lee, JW Choi, KY Kim - Journal of Internet Computing and …, 2015 - koreascience.kr
… analysis of consumer's views about the sharing economy via … there are four types of awareness
about shared economy … many consumers who have open-minds toward sharing economy

Is the sharing economy inclusive? The age-related segmentation of Polish inhabitants from the perspective of the sharing economy in tourism

J Kowalczyk-Anioł, E Łaszkiewicz… - … : The European Journal …, 2021 - Taylor & Francis
… analysis to identify the segments of potential participants of the … As mentioned earlier, the
SET is a major segment of the SE (… whom we describe might be consumers/users of the SET but …

The sharing economy

JB Schor, M Cansoy - The Oxford handbook of consumption, 2019 - books.google.com
… , we do find that the moral aspirations of the HCC consumers we study mesh well with the …
As noted earlier, the for-profit segment of the sharing economy has put forward commongood …

How do consumers in the sharing economy value sharing? Evidence from online reviews

X Xu - Decision Support Systems, 2020 - Elsevier
… Our study provides implications that help platforms and hosts better target consumer
segments with different sharing levels and more effectively utilize online reviews to generate …

Exploring different types of sharing: A proposed segmentation of the market for “sharing” businesses

K Hellwig, F Morhart, F Girardin… - Psychology & …, 2015 - Wiley Online Library
segments of sharing consumers to unearth potentially viable clusters of a consumer
According to Forbes analyst Tomio Geron (2013), the “new sharing economy” generated US…