… digital marketing use. The purpose of this study is to explore small businesses’ use of digital
marketing … Previous research examines the motivations for technology adoption at large firms…

… This study shows that there are various factors affecting Digital Marketing adoption. … Digital
Marketing Adoption can improve the performance of MSMEs. In regards to Digital Marketing …

… the variables of innovation and digital marketing focused in the … is to analyze the
adoption of digital marketing through the … sectors that used some digital marketing tools (Internet, …

… tools as well as the factors influencing the adoption of digital marketing by start-ups and
Small and Medium Enterprises (SMEs) using a positivist research philosophical stand. For …

… First, the key question in this study is “How do SMEs dynamically adjust their digital marketing
technology adoption strategies to achieve a competitive advantage?” However, existing …

… The presented study examines selected factors that may affect the acceptance of digital
marketing tools in business practice in small and medium-sized enterprises (SMEs). The aim of …

… of digital marketing adoption behaviour among micro and small … phenomenon beyond the
technology adoption. The data collection … impact on intention using digital marketing. People …

… by a small number of … adopting digital marketing, as well as new hypotheses regarding the
opinions, attitudes and behaviours of entrepreneurs in the SMEs sector about digital marketing…

… identify the core components of a digital marketing adoption framework, articulated from the
… able to explore MSMEs digital marketing technology adoption against existing literature and …

… to influence small business adoption of digital marketing technology. As people become
more reliant on digital media, more organizations are embracing digital marketing to reach their …