… social media and innovation on SME business performance. … of technological innovation by
SMEs is driven by the … current research unit of analysis is SMEs, namely organizations. In this …

… social media benefits because of their limitation in technological knowledge. This study
explores why and how SMEs use social media and its impact on marketing performance by …

… between utilization of social media and performance of SMEs in … media on SMEs performance,
and the relationship between social media use and innovation and branding in SMEs. …

… Facebook usage among small and medium enterprises (SMEs). In addition, it examines
the impact of Facebook usage on financial and non-financial performance of the SMEs. …

… probable deficient areas so that SMEs could gain and harvest the real … Media utilization in
enhancing and facilitation of business, particularly, Small and Medium-sized enterprises (SMEs…

… of social media (SM) by small and medium enterprises (SMEs) … on SME performance. The
purpose of this study is to examine the effect of SM utilization on SME business performance (…

… (23,275 MSMEs) and small businesses (3,681 MSMEs). Based … utilization of social media
for marketing by MSEs, and (2) to analyze the influence of social media usage on performances…

… Digital marketing activities are promotions and market searches through online digital
media… marketing, especially social media, in micro, small and medium enterprises (MSMEs) to …

… social media (SM) on small and medium businesses (SMEs) … SM utilization (ESMU) affects
the performance of Saudi SMEs… (MO) are expected to affect business performance (BP), which …

… SMEs) as we consider social media to be a vital upcoming trend in businesses. Especially for
SMEs, this new type of media … in mind when utilizing social media in a firms communication …