… antecedents of social media adoption so that future researchers can further extend other
intensifying mechanisms of social media adoption for other countries or cultural background. …

… social media adoption and appreciate the factors that encourage B2B organizations to utilize
social media … Second, it identifies and empirically tests new predictors of adoption, beyond …

… and industry literature pertaining to social media adoption, goals and manager’s … social
media involvement and to investigate a) factors that may explain the adoption of social media …

… a comprehensive analysis of the use of social media by business-to-… of social media such
as the effect of social media, social media tools, social media use, adoption of social media use …

… ) in the US adopt social media, and for … social media sites. In particular, we interviewed 27
small businesses as our cases in a mid-size US city in terms of their social media adoption for …

… both recurring patterns of social media adoption as well as … adoption of social media were
clustered, as well as those coded paragraphs that highlight influence factor and social media …

… disciplines use specific social media applications also … 713 studies published on social
media adoption that relied on “… The influential factors affecting social media adoption were …

… Through social media … social media adoption and their performance. The purpose of this
paper is to present a quantitative survey to explore factors that influenced social media adoption …

… As government agencies at every level are adopting social media tools, scholarship is … With
that premise, we take a critical examination of the way social media can increase capacity for …

… Regarding the status of social media adoption, our results show that 4,878 (49.47 percent)
out of the 9,861 sample firms are social media adopters. Among these adopters, 2,953 firms (…