… socialmediaadoption and appreciate the factors that encourage B2B organizations to utilize socialmedia … Second, it identifies and empirically tests new predictors of adoption, beyond …
V Aspasia, N Ourania - International Journal on Strategic …, 2014 - researchgate.net
… and industry literature pertaining to socialmediaadoption, goals and manager’s … social media involvement and to investigate a) factors that may explain the adoption of socialmedia …
… a comprehensive analysis of the use of socialmedia by business-to-… of socialmedia such as the effect of socialmedia, socialmedia tools, socialmedia use, adoption of socialmedia use …
W He, FK Wang, Y Chen, S Zha - Information Technology and …, 2017 - Springer
… ) in the US adopt socialmedia, and for … socialmedia sites. In particular, we interviewed 27 small businesses as our cases in a mid-size US city in terms of their socialmediaadoption for …
I Mergel - Government information quarterly, 2013 - Elsevier
… both recurring patterns of socialmediaadoption as well as … adoption of socialmedia were clustered, as well as those coded paragraphs that highlight influence factor and socialmedia …
… disciplines use specific socialmedia applications also … 713 studies published on social mediaadoption that relied on “… The influential factors affecting socialmediaadoption were …
… Through socialmedia … socialmediaadoption and their performance. The purpose of this paper is to present a quantitative survey to explore factors that influenced socialmediaadoption …
… As government agencies at every level are adopting socialmedia tools, scholarship is … With that premise, we take a critical examination of the way socialmedia can increase capacity for …
… Regarding the status of socialmediaadoption, our results show that 4,878 (49.47 percent) out of the 9,861 sample firms are socialmedia adopters. Among these adopters, 2,953 firms (…