… of sustainability. Consequently, this research demonstrates the ability of big data and social
media analytics … and remain sustainable through strategic operations and marketing related …

… the sustainability efforts of companies, which companies further … Social Media Analysis to
understand the perception of consumers towards sustainability efforts of two major companies …

… sustainability and sustainable. … of sustainability and sustainable terms in social networks
with the world of scientific research. The third section provides a description of the Twitter data …

… data, and ubiquitous technology at our fingertips, urban geolocated data from social media
… Human behaviour and values are critical to align sustainability planning and policy with the …

… business by using social media data analytics. BDMS provides a clear understanding of the
key principles, issues and functionality, and big social data … a sustainable business model. …

… social media analytics as activities related to the acquisition and analysis of social media data
and … -related activities to assist sustainability. The definition of SMA in this study ends with …

… In this study we explore the utilisation of social media (with particular … More specifically, we
study the role played by social media in … We believe that social media and social networks are …

… of social media analytics with traditional methods of data … is digital transformation towards
the creation of sustainable … on how well big data and business analytics can be used to solve …

… whether companies with big data analytics (… sustainability posts on social media and whether
such disclosure affects their competitive advantage. Design/Methodology/Approach: Data …

… review of the literature on social media analytics (SMA). Social media has become an important
… industries to design sustainable and innovative social media strategies among various …