… We also analyze the impact on business performance. The purpose of the study is to identify
linkages between social media and business process performance by taking a closer look …

… This article contributes to reducing the social media guesswork for practitioners… social media
impacts business performance. Social media has a broad impact on all spheres of business …

… how SMA affect SME business performance in the B2B context through improved
communication performance. To achieve the objective, we are using media synchronicity theory to …

… This study aims to examine the role of social media marketing on the performance of micro-,
… was MSMEs who use social media for marketing. The social media used are Facebook, …

… the effect of social media marketing on small scale business performance. In today’s social
media driven environment, it is essential that small businesses understand facebook, twitter, …

… social media use for customer relationship management (CRM) and the business performance
… who used social media intensively for CRM tended to report higher satisfaction with their …

… Purpose – This paper aims to explore the contribution of social media marketing capability
on business performance of firms in Thailand. The conceptualization of social media …

… We identify key tensions in the business relationship and social media network literature. …
in the social media networking domain that links how businesses use social media networking …

… an understanding of how social media might influence sales performance. Third, we suggest
that a link exists between social media and performance metrics mediated by opportunity …

… operations, especially on line business … for social media's impact on the online business
of Vietnamese enterprises. These criteria would help investigate and evaluate the social media …